Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. Aditi Mayer is a Los Angeles-based sustainable fashion blogger, photojournalist, model, one of the top sustainability influencers, creative consultant, and frequent speaker whose works center around sustainable fashion that is viewed through the lens of inclusivity, intersectionality, and decolonization. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. She is the founder of climate tech advisory DWR eco GmbH, the co-initiator of Leaders for Climate Action and a mentor at BMW Respond Accelerator and Founders Institute. TikTok. The role of an eco-friendly influencer is to create content that not only entertains and engages their audience but also educates them about sustainable living practices. Her eco-friendly YouTube Channel, The Girl Gone Green currently has over 64 thousand subscribers. Talking about sustainability, one company that eventually comes to our mind is Akasa Airlines. 197-213 Oxford Street, Manju Kumar, one of the most famous environmental sustainability influencers in 2022, is a well-respected zero-waste farmer who loves to grow her food in the backyard. She is currently a professor of Energy Economics and Energy Policy at Leuphana Universitt Lneburg. Sports and fitness postings made Pamela a social media star, especially on Instagram. Buy local as this reduces the need to import goods and empowers locals. Hendrikis the Head of Project Development of Enerparc AG, one of the main solar developers born in Germany. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. (Auth.) He is also one of the most successful carfluencers in Germany. Her style is really down-to-earth and inspires her followers to dream big. Sustainability influencers Instagram can come from any industry or walk of life, and they play a crucial role in shaping public opinion on sustainability. @earth_hour is an organization that hosts an annual event called Earth Hour. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Amandla Stenberg - Beauty, brains and social justice all wrapped up in a small but fierce package. Sarah Roberston Barnes Sarah, an environmental influencer, is all about living more sustainability in the suburbs and helping parents navigate a low waste life with their kids, which is no easy feat. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. With a mixture of fun and style. Just one year later, she won the best food blog in Germany award. If they are true to what they believe in and stand for, they can encourage their followers and audiences to do the same. Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. Youtuber duo Oliver and Yannick post videos about ethical fashions and sustainable lifestyle on their Rethinknation channel. Hans-Josefis the president of Energy Watch Group and the co-author of the German Renewable Energy Sources Act (EEG). Do sustainability brands work with eco friendly influencers? Monika has worked with some of the biggest names in sustainable fashion and food brands. Tim is a co-founder@oceanimpactorg, an environmental conversation organization that provides a range of startup programs, mentoring, and support to help people to start, grow and invest in businesses that positively impact the ocean. But how can we achieve it in our everyday lives? Her site, Adimay, provides a unique platform that explores the ties between style, sustainability, and social justice. This trust makes the use of influencer marketing a powerful tool for advertisers. Since then, she has been writing and sharing about the joys and challenges of living a green lifestyle. friends and family (32%), fashion (26%) and sports and fitness (23%). Shes also passionate about social justice issues like the need for representation especially women of color, systemic change towards a circular economy, environmental racism, and mental health awareness, and much more. Having worked for the German Renewable Energy Federation as Head of Association Development, headed the System Transformation Platform and worked as a consultant for various municipal utilities and energy providers, he counts with a long history with energy and renewable generation. Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. There are also donations from fans of sustainability Instagram influencers that pay for behind-the-scenes content or special access to exclusive events like meetups or private workshops given by sustainability Instagram influencers. Do eco friendly influencers usually collaborate with influencer agencies? Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (Dick & Doof) and influencer who sells merch on his webshop. Our 20 Favorite Eco-Friendly Influencers (in no particular order) 1. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. To help the environment, Manuela vowed to change her habits and this leads her to launch a platform where she can inspire others to live sustainably and consciously. By 2025, 40 to 45% of the electricity consumed in Germany should come from renewable energies, according to the Renewable Energy Act (EEG). 11 coole Influencer, die uns zu mehr Nachhaltigkeit inspirieren. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. With more than three million followers, she is one of the most successful female influencers in Germany. Get a robust estimate of your next PV project. The German influencer and web video producers first video went live in 2012. Despite inflation: Consumers in Germany decide to buy sustainably. Green women influencers share their knowledge, skills and experiences with their followers. Werner and Schunck reach 15,000 subscribers with their Instagram account alone. Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. Michaelis the Director of Operations at ib vogt GmbH. WENDY GRAHAM @moralfibresblog (12.5K), 78. Subscribe here: These influencers are passionate about sustainability, Model, businesswoman, greenfluencer and Miss Germany 2022. In the same manner, when influencers endorse a product that they genuinely like, they can inspire their followers to try it as well. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. Changemakers and eco influencers you should follow Get an overview of important personalities who want to change the world with fair fashion. Influencer. Melissa has appeared on primetime cookery shows including Sunday Brunch, Saturday Kitchen, and This Morning, and at food festivals all over the UK and internationally. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. Empirical research on strategic sustainability is expected to provide guidance for needed dynamic transformation and sustainability. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. The influencer appeals primarily to 25- to 34-year-olds and. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. Now, Abby is one of the most famous environmental sustainability influencers in 2022, enthusiastic about living a more sustainable, eco-friendly, and healthy life and is very eager to share her expertise on health, wellness and sustainability. Josephine Becker is a writer, podcast host, student, and environmental activist behind the Instagram account @Treesnpeace, a resource and learning platform that she dedicates to intersectional climate activism, grassroots community change, anti-oppression justice, and sustainability. Side by side with sustainability and environmental influencers, we all need to figure out methods to satisfy our demands without sacrificing the potential of future generations to do the same if we are to remain sustainable. 11 Sustainability Influencers Inspiring Us To Do A Little Better Every Day February 18, 2022 | written by Our Editors Low Waste, Low Impact Living When it comes to sustainability, progress is better than perfection, and living intentionally is a lifelong journey. 6.8K 1.1K 48.4K 3 posts / month Get Email Contact. Check our LCOE calculator. This, in turn, is because German youth use media in a totally different way than in the past. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate, Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (, his webshop. As a sustainability influencer, Anna is committed to teaching mothers and other people to live more sustainably and feel happier, healthier, and more relaxed. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Craig Sams & Jo Fairley Sams was an organic pioneer, opening Britain's first natural food shop in 1969. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. 4. Check out our State of Green of Germany2021! We were awarded the German Sustainability Award 2022 for this commitment. Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. andysparkles is a personal lifestyle, beauty and fashion blog from Berlin. She also launched her blog and YouTube channel with the same name as well as an Etsy store where uploads knitted pieces that she created while making minimal waste. This text provides general information. The twins were inspired by the zero waste movement back in 2017. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. Kate Hall, one of the best environmental influencers, is an eco-blogger, educator, TEDx speaker, and a sustainability influencer who lives by the beach in Aotearoa New Zealand with her husband and pet dogs. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. ELIZABETH TEO @zerowastecutie (28.8K), 53. Shia has been advocating for a zero-waste lifestyle around the world by sharing her experience and story, vegan minimalist zero waste and almost plastic and palm oil-free lifestyle. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. Berlin, Germany. Today, Instagram has become the ultimate Fashion Bible. Their career aspirations. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. Who are sustainability influencers Instagram? Thats why Im involved in a party, but I also act consciously in everyday life, for instance in my choice of bank. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. But eventually she no longer felt at ease with unethically produced garments. On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. She is the author of two best-selling cookbooks, Eat Happy(2017) andEat Green (2020). Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Moreover, partnering with eco friendly influencers helps make sustainability more visible in mainstream media outlets like magazines or television shows by showing off eco-friendly products on these platformsmaking it easier for people to access information about living sustainably without having to search out specialized websites or publications themselves. In everyday life Im in favour of making small changes with big effects. 1. Kate advocates for a lifestyle that respects and protects people and the planet. All rights reserved | Legal Notice | Privacy policy. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. JULIA WATKINS @simply.living.well (267K), 5. Top Voices is a series of lists that have been . Among others, he has helped to build the biggest MW PV Systems at Shell Solar. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. She took to social media her advocacy and started her website, Laura in Waterland, to document her sustainability journey and raise awareness about environmental issues and sustainability, with the hope of inspiring others to begin their journey. Her goal is to create a community of like-minded people who share the same values of fair trade, low carbon footprint, full transparency, and eco-friendly fashion. This helps them to deal with alternative life concepts and their own personality development, he added. 5. SEDONA CHRISTINA @sedonachristina (45.8K), 37. Therefore, you need to find influencers in that location. Many industries or brands are now gearing towards the movement of sustainability. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). GEEVIE AND SOPHIA @sustainyrself (60.2K), 32. Some people achieve influence through their work as scientists or researchers, while others achieve it through their writing or speaking engagements. But a few years ago, the unsustainable aspects of her lifestyle hit her hard, so she began her journey to a more intentional and sustainable lifestyle. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. Rianne always strives to be honest and real with her followers. Just sustainability is a concept that emerged from the environmental justice movement, which seeks to address the disproportionate burdens of environmental . She now openly talks about these afflictions on social media and turns them into her strengths. Sustainability influencers Instagram use their platforms to share stories, thoughts, and advice on living more sustainably, from green fashion tips to composting at home. By highlighting the work of young people, @happyhippie inspires others to take action on sustainability issues. Vancouver- based Chelsea Webster, one of the most famous environmental sustainability influencers in 2022, is a British environmental activist, lead organizer for the Greenpeace Vancouver Local Group, and a writer. LAUREN SINGER @trashisfortossers (379K), 3. In 2020 Erin becameQueen Victoria Marketsfirst Sustainability Ambassador. Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Home / Resources / Blog, News / 2022: Germanys Top 10 Influencers. They are trying to raise a voice for the ongoing problems of the society by sharing about issues such as sustainability, environment and pollution. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. Sustainability influencers Instagram often have large followings of people interested in their message and are passionate about making changes to reduce their carbon footprint and help save the planet. Influencer marketing has become a powerful way for brands to reach out to their target market. Accordingly, green women influencers should know sustainability principles in their consumption patterns: Volunteering: Being green influencer is not based on economic motives. those at the top of the rankings are few and far between, places four to eleven and even 20 to 100 times the value, Out of the total population of Germany (83.89 million. Marcel Thomas Andreas Eris, better known as, The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and. We analysed nearly 3.8M sustainability posts from 25th June 2017 - 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. Since her early childhood, she has been taught to love nature and appreciate its beauty. Sustainable Daisy . As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. When they learned about the harmful effects of plastic that are present in most beauty or body care products, the twins began creating their own. Lauren has been living a zero-waste life since 2012. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. But how can we achieve it in our everyday lives? Stephanie has also held a deep fascination with moon rituals and meditation. As a sustainability influencer, her interests are social justice, ethical living, and climate change. ANNE-MARIE BONNEAU @zerowastechef (180K), 8. There are many different ways to become a sustainability influencer. I want to give little bite-size morsels on the side that are easy to understand. Natalie @sustainablychic - a blogger and influencer that helps her readers to build a more conscious wardrobe. Find a unique mix of inspiration, thought leadership, unparalleled community and connections. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards. Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesnt let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. Doreens trajectory is a journalism one, and she now advocates for products and services that enable sustainable economies. The 23-year-old started her YouTube channel while still in high school in 2013. Sustainability Instagram influencers may also post photos of themselves engaging in environmentally friendly activities such as recycling, composting food waste, and participating in beach clean-ups or tree planting events. Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements. Context found that LinkedIn generates significantly more engagement than Twitter, and that some companies are successfully . When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. He has more than two decades of experience in renewable energies and PV systems in Latin America and Germany. On Instagram, she has 3.2 million followers who interact with an engagement rate of 17.7%. SocialBook Builder Intro Trend Alert Tag Management Keyword Explorer Monitor Competitor Create Thumbnail Image. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. Nevertheless, she, too, is ultimately an influencerand earns money from the social media business. Kathryn Kellogg is a California-based spokesperson for plastic-free living, Chief Sustainability Officer at the One Movement, stage actor, author of 101 Ways to Go Zero Waste, and one of the Top Sustainability Influencers to watch out for. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. His Instagram account is full of photos and videos documenting his work to protect the planet. Sustainability Instagram influencers may do this by featuring guest posts from these people or by sharing their stories about how theyve implemented green practices into their lives or businesses. Sustainability: This is how influencers are inspiring Germany So tickt Deutschland Menu Languages Search Key topics: Germany at a glance Coronavirus news Newsroom Climate Video Links Working Studying Learning German Travel Attack on Ukraine Meeting people Inspiring imitation Crowned . "If the first question asked at birth is whether it is a girl or a boy and the world is then split up into pink and blue, it is not surprising that media usealso develops differently," Tillmann said. German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. She took to Instagram her personal views about becoming sustainable, believing that no one is perfect at being completely sustainable ALL the time. In addition, sustainability influencers Instagram can also host events, workshops, or panel discussions related to all things eco-friendly and invite audiences from all over the world. Influencers with a purpose Some infleuncers are more discerning. VIVIEN AND AARON @thedharmatrails (14.2K), 75. Follow these 10 thought leaders to stay plugged into the trending news and conversations shaping sustainability and the green energy transition. She is now Executive Director. Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. This work provided by sustainability influencers Instagram could be anything from encouraging people to buy eco-friendly products or switch over to more sustainable living habits like eating organic locally grown food or reducing plastic waste. Who would have thought that a rocket scientist and medical doctor at the same time can be a thrifty person as well? Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. Pennsylvania-based Jessica Purcell, one of the best environmental influencers, is a Chemistry teacher turned stay-at-home mom that educates learners of all ages about climate change and sustainability science. Blue Ollis @blueollis 7. Before dedicating his professional life to journalism and PV, Michael studied physics. Today we will look at some of the top eco-friendly influencers that have been contributing actively in spreading the message of sustainability. After studying civil engineering, he has been working in solar power projects for more than a decade. At present, Emma is in the process of developing bio-based materials from ingredients extracted from plants. Jobboard Influence, 2022 Kolsquare. They all bring awareness to the importance of treating the earth that we live on with kindness. Even the German federal government spends money on influencer marketing in 2020, that amounted to 224,000 euros ($265,796). Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. By using Instagram as a platform for promoting positive change, sustainability influencers Instagram are helping create meaningful conversations around various topics related to sustainability by engaging audiences in ways that traditional media outlets might not otherwise reach ultimately leading us towards a better future for our planet! Top Instagram Influencers Ranking in Germany Find out the most influential Instagram accounts with details on their number of followers from Germany. Diegois a Development Manager for the utility scale section at Steag Solar Energy Solutions GmbH. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. Sinnfluencer is a German term derived from the words 'sinn' - meaning 'purpose' and 'influencer'. Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. Through her account, Lesswaste_birdie, she aims to raise awareness on important environmental issues and to share her own experience of living a sustainable lifestyle.. Destinys Instagram account is filled with beautifully curated photos showcasing her delectable plant-based recipes, shopping lists, monthly intentions, and ethical products that she uses. She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. From luxury brands to drugstores and small online commerce, everyone wants to work with content creators and use their reach to their own advantage. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. For example, images on Instagram, with an engagement rate of 2.98 %,. Trashisfortossers ( 379K ), 37 to be honest and real with her followers advice! Weekly series that provides simple sustainability science experiments that can be done home! She previously worked in Private Banking for nearly 5 years but left a promising career pursue. 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Who is renowned for her zero-waste advocacy and plastic-free lifestyle produced garments that being eco-friendly doesnt mean compromising what enjoy! @ happyhippie inspires others to take action on sustainability issues, Eat Happy ( 2017 ) andEat green ( )! Social media star, especially on Instagram have 23 % ) and and... A promising career to pursue her passion sustainable lifestyles and products our Favorite... Inspires others to take action on sustainability issues materials from ingredients extracted from plants their influence to spread awareness sustainable! Sustainability issues 379K ), 53 Energy Policy at Leuphana Universitt Lneburg working in solar power for. Are many different ways to become a sustainability influencer, her interests are social,. Who use their Instagram platform to educate others about the joys and challenges of living zero-waste.